The studio will roll out Megaways, Cash Strike and branded content including Game of Thrones to operators in one of Africa’s most established gaming markets.
Blueprint Gaming has deepened its South African market position by partnering with Supergroup brands Betway and Jackpotcity, expanding player access to its slot portfolio across the country.
The deal follows the studio’s initial entry into South Africa and forms a central part of its longer-term regional strategy, according to the company.
Megaways and IP-Led Content to Feature
Betway and Jackpotcity customers will gain access to Blueprint’s Megaways and Cash Strike series, alongside the studio’s licensed releases. The Game of Thrones title, recently launched, will be available under the agreement, alongside ted. Further branded games are expected to follow as the partnership develops.
South Africa offers a mature regulatory framework, established betting culture and rising digital adoption. The online casino segment presents sustained expansion opportunities for content studios aiming to grow their footprint, the company said.
Supergroup holds a strong position in the regional betting and gaming sector, offering Blueprint a base from which to scale distribution further.
Director Highlights Platform and Portfolio
“South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships across the region,” said Sam Haggblom, director of Business Development at Blueprint Gaming.
“Working with key Supergroup brands such as Betway and Jackpotcity gives us a formidable platform to showcase the depth and diversity of our portfolio.”
“From our established titles to our expanding range of branded content, we are confident our games will resonate with new players and look forward to building on this partnership as we continue to grow our presence in South Africa,” Haggblom added.
Blueprint recently launched ted Stuffed and Loaded as part of its film franchise series.